In a world increasingly focused on sustainability, Metsä Board is taking a significant step forward in making recycling easier for its customers. The leading European producer of premium fresh fiber paperboards has recently introduced a groundbreaking solution: QR codes on the labels of its delivery packaging materials.
Imagine a customer receiving a shipment of high-quality paperboard, ready to be converted into various product packaging. Now, instead of struggling with how to recycle the packaging materials, you simply scan a QR code. This innovative feature, now included on pallet and reel labels for all deliveries, With a simple scan, customers are directed to detailed information about the various packaging components, including instructions on how to recycle each material properly.
"Recycling can sometimes be complex," explains Isto Hongisto, Product Safety Specialist at Metsä Board. "Our goal is to make it as seamless and straightforward as possible for our customers." By providing clear and accessible recycling information, the company empowers its clients to sort and recycle effectively, reducing waste sent to landfills and contributing to the local circular economy.”
On deliveries since November 2024, the QR codes are more than just a technological advancement; they represent a shift in how companies approach sustainability in their supply chains. As consumers become increasingly aware of environmental issues, they are also prioritizing brands that have sustainability and ethical practices at the forefront. Suppliers must adapt to meet these expectations. Metsä Board’s innovative solution allows customers to engage actively in recycling efforts, transforming what was once a daunting task into an effortless process.
This initiative is part of Metsä Board's broader strategic commitment to lowering the carbon footprint of packaging, safeguarding natural biodiversity, mitigating climate change and promoting the sustainable use of natural resources, healthy workplace communities and ethical operations. Metsä Board's aim is to achieve 100% fossil-free production and products by the end of 2030.
As consumers become more environmentally conscious, Metsä Board's QR code solution stands out as a practical tool for fostering responsible consumption and waste management. With this move, the company not only simplifies recycling for its customers but also reinforces its dedication to creating a sustainable future for all – one scan at a time.
